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  • Writer's pictureAlex Aime

Are Trade Shows an Effective Business Development Strategy for Foreign Manufacturers ?

The COVID-19 pandemic has had a profound impact on various aspects of our lives, including the way businesses operate and connect with their customers. For foreign manufacturers, trade shows have traditionally been a key avenue for business development, allowing them to showcase their products, network with potential clients, and expand their market presence. However, as we move into a post-COVID world, it is essential to examine whether trade shows remain an effective strategy for foreign manufacturers. In this blog post, we will explore the advantages and challenges of trade shows in the new business landscape and evaluate their relevance in the changed circumstances.


Trade shows offer a unique opportunity for foreign manufacturers to establish face-to-face connections with potential buyers, distributors, and partners. Meeting in person allows for a more personal and interactive experience, fostering trust and building long-term relationships.


Trade shows provide a platform for foreign manufacturers to display their products and demonstrate their features, quality, and innovation. This hands-on experience allows potential customers to evaluate the products directly and gain confidence in their suitability.


Participating in trade shows enables foreign manufacturers to gain valuable insights into market trends, consumer preferences, and competitor offerings. They can observe firsthand how their products are received, gather feedback, and make informed decisions to refine their business strategies.


Trade shows offer a chance for foreign manufacturers to stand out from their competitors by showcasing unique selling points, new technologies, or innovative approaches. Being present at industry events can enhance brand visibility and help build a distinct identity in the market.



The emergence of virtual trade shows and digital platforms during the pandemic has provided an alternative avenue for foreign manufacturers to reach their target audience. Virtual events can offer cost savings, wider reach, and accessibility, but they may lack the personal touch and networking opportunities of in-person interactions.


While the COVID-19 pandemic has undoubtedly affected the landscape of trade shows, they still hold significant value for foreign manufacturers in a post-COVID world. The personal connections, product visibility, market research, and competitive advantages offered by trade shows are difficult to replicate through virtual means alone. However, adapting to the changing business environment is crucial. By embracing hybrid solutions, integrating digital strategies, and prioritizing health and safety, foreign manufacturers can continue to leverage trade shows as a valuable business development strategy to expand their market presence and drive growth.


Trade shows might have taken a hit during the pandemic, but their inherent benefits combined with necessary adaptations can make them an effective tool for foreign manufacturers as they navigate the post-COVID world.

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